MOTAC’s Tourism Dialogue and Launch of Tourism Recovery Framework 2.0

Attended by:

President, Madam Christina Toh

Honorary Secretary General, Dato' Megat Shahrul Azman Abas

Chairperson of MAH Kuala Lumpur Chapter, Mr. BE Lim

Chairperson of MAH Selangor Chapter, Datin Jasmine Abdullah Heng

Date: Tuesday, 21 June 2022

The Ministry of Tourism, Arts and Culture on the 21^st of June had hosted MOTAC’s Tourism Dialogue Session and launched the Tourism Recovery Framework (TRF) 2.0. at the Parkroyal Collection Hotel, Kuala Lumpur.

Officiated by YB Dato’ Sri Hajah Nancy Haji Shukri, MOTAC’s Minister, the dialogue has seen the Ministry receiving a memorandum from 15 tourism association on the issues and challenges they are facing as well as improvements suggestions. Issues such as financial aids, licensing, enforcement, promotion, and marketing as well as the labor shortage the industry is facing.

With the launch of TRF 2.0, the resumption of tourism activities across the nation, the high vaccination rates as well as the reopening of the country’s borders, MOTAC have reassess their prior target and are now aiming for 4.5 million tourist arrivals with tourism revenue totaling to RM11.1 billion by the end of this year. The new target came about after the country had recently exceeded its initial target of 2 million tourist arrivals. MOTAC Minister Datuk Seri Nancy Shukri said tourism has been signaling a strong recovery and she was optimistic about the new target.

MAH’s President, Madam Christina Toh, during the dialogue session, had speak on behalf of the hotel industry about the issues plaguing the sector such as labor shortage, high electrical tariffs and others.

The events were attended by over 250 people including tourism players and other relevant industries and agencies. Notable attendees to the event were YBhg. Datuk Hajah Saraya binti Arbi, MOTAC’s newly appointed Secretary General.

About the Malaysian Association of Hotels (MAH)

Malaysian Association of Hotels (MAH) is the umbrella body for hotels in Malaysia formed in 1974 and initially established by a group of concerned and dedicated hoteliers to bring about a more dynamic hospitality industry aimed at building a workforce of highly skilled, innovative and disciplined individuals. Its long-term goal was to enhance the efficiency of the hospitality industry, thus, bringing about a more dynamic Malaysian hospitality industry. MAH, as the official national network for the hotel industry, represents more than 900 hotels throughout Malaysia supplying a total of 155,287 rooms which is about 65% of the total number of hotel rooms available as guest accommodation in this country. With 13 chapters across the nation, MAH acts as a voice of the industry, working as one body to promote, protect, represent and advance the interests of its members.

About MAHTEC

MAHTEC Sdn Bhd commenced its fiscal year in 1998 to profile MAH as a human resource development provider and to upgrade the skills and knowledge of staff-in-service in the industry. MAHTEC is the training arm of the Association specializing in developing quality human resources in the hospitality industry. Highly specialized in the areas of Hospitality Skills Training and Managerial Development Training, all programs are facilitated by experienced and qualified Trainers through workshops and practical session.