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A well respected leading regional training and educational institution dedicated towards building a work force of highly skilled, innovative and competent individuals committed towards service excellence and efficiency in the hotel sector and the goals of VISION 2020.

To provide the leading edge platform to inspire hotel organizations in Malaysia and the ASEAN region to be World Class Companies..

1. Maintain High Professional Competency
2. Develop and Maintain Strong Partnership Relationships with MAH Members, National Tourist Organizations, Government Ministries and Publics to add value in the service industry
3. Move forward as a winning team in a fluid organization
4. Constantly strive to be acknowledged as hotel and service industry experts
5. Pursue powerful entrepreneur spirit with a sense of integrity and honesty in business relationships
6. Commitment Towards Transforming Ordinary Beings into Extraordinary Professionals